Digital Marketing & Freelancing

What is Digital Marketing?

Digital marketing is any form of marketing that you can find online

Digital marketing is a campaign to increase product or service sales through digital technology and digital media.

Marketing has always been about making contact with your target group in the right place and at the right time. Today that means that you have to meet your customers where they spend their time: on the Internet.

We often talk about inbound marketing as a hugely effective way of engaging, converting, closing, and ultimately delighting customers online. But we keep getting questions from all over the world about digital marketing.


What tactics are there in digital marketing?

1. Search engine optimization (SEO)

2. Content marketing

3. Inbound marketing

4. Social media marketing

5. Pay per click (PPC)

6. Partner marketing

7. Native advertising

8. Marketing automation

9. Email Marketing

10. Online PR


Course Outline

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